Campaign strategy & structure
We map your offer, target locations, search needs, and budget. Campaigns are organised by intent to keep messages and landing pages relevant.
PAID SEARCH & PERFORMANCEGoogle Ads
Google Ads for searches that matter to your business.
Reach potential customers while they are looking for a solution. From campaign structure to the landing page, decisions start with business goals and the quality of the available data.
Discuss Google AdsAFTER SOMEONE SEARCHESA Google Ads campaign planning journey.
01
KeywordWhat are they looking for?
↓02
AdA relevant offer.
↓03
Landing pageA clear answer.
↓04
ConversionA measurable action.
↓SERVICE SCOPE
From campaign planning to performance review.
Keywords & ad copy
Keyword research, negative keywords, and message variations guide testing. We focus on reaching suitable customers rather than simply increasing clicks.
Landing pages & tracking
We review the experience after the click and define the actions that matter. Tracking depends on your website, user consent, and the agreed project scope.
Optimisation & reporting
Search terms, budget allocation, and conversion data are reviewed regularly. Recommendations explain their reasoning so decisions can be followed.
DELIVERABLESWhat is included
What is included
in our work.
Final scope follows your requirements
and is agreed before the project begins.
- Media strategy and campaign structure
- Keyword and negative keyword research
- Ad copy variations
- Conversion measurement plan
- Budget and performance reports
When is this service
a good fit?
For businesses with products or services people already search for, a clear offer, and the capacity to follow up with potential customers.
Tell us what you needAbout Google Ads.
01Does the management fee include ad spend?
Management fees and media spend are discussed separately in the proposal. This makes the service cost and the amount paid to the platform clear.
02Will the ad account belong to my business?
Ownership and access are agreed openly at the start. We recommend that your business owns the account and gives the agency management access.
03Do I need a landing page?
Ads need a relevant, usable destination. We assess your existing pages and recommend a new landing page when it is needed.
04Can you guarantee a number of leads?
No. Results depend on the market, offer, budget, competition, and website experience. We establish hypotheses, measure results, and improve based on the data.
YOUR IDEA. THE NEXT STEP.Let’s make
Let’s make
something worthwhile.
Start with your business goals.
We’ll agree on a direction and build it together.